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Color Buying Strategy for Color Always conduct a side-by-side comparison viewing before making your final selection. If a colorless diamond is preferred and your budget is tight, then try to seek out value options that are possible in the Clarity category. Sometimes, a mounted, exceptional SI clarity diamond with slight inclusions off to the side can be as beautiful as a VS diamond. Such an exceptional SI clarity diamond will offer the purchaser significant savings. Never compromise the cut quality of the diamond to pursue a slightly higher body color; this will result in an inferior looking diamond with a poorer resultant color. An example picture of a SI clarity diamond with slight inclusions off to the side that is almost as beautiful as a VS diamond. An example picture of a poorly cut, but higher body color diamond. Lets learn about Cut

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